Narrative & Instructional Design

ADDIE Model

Analysis

• Needs Analysis​

The Black Music City Project was developed to honor Philly’s Black music history: 

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“Having nurtured numerous groundbreaking musical styles and artists, and been at the forefront of some of the world’s most significant musical developments, Philadelphia’s rich Black music history will be the source of inspiration and interpretation by today’s Black creatives. Black Music City is a program that calls upon Black creatives in the greater Philadelphia area (PA, NJ, DE) working in any creative medium to submit their project ideas honoring Philly’s Black music history and apply for a project grant.”

- REC Philly

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There is unfamiliarity with Philly’s history of nurturing groundbreaking Black musical talent and a lack of celebration around this history, especially for Black womxn artists. 

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• Learner Analysis

For this project, the learners are english-speaking art enthusiasts and artists, exhibit goers who are interested in learning about Philly’s Black music herstory, non-Philadelphians who are interested in learning about Philly’s Black music herstory, and consumers of the content via REC Philly, Stories In My Backyard (SIMBY), and Kyra Williams’ personal network. In terms of prior knowledge, learners are aware of some of these artists' names, musical works, and appearances but not all of them. They are also aware that these artists are all from Philly based on the theme of the Black Music City project if not already from their personal knowledge of these acts.

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• Task Analysis

As a photographer and videographer, with this digital project I am honoring Philly’s Black music herstory and introducing learners to the signature contributions of these Black womxn artists for Black Music Month, which is when this project will be on display. 

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Design

• Logic model (Below)​

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Development​

• Photos recreating the looks and poses of Billie Holiday, Patti LaBelle, Phyllis Hyman, Jill Scott, Left Eye, Eve, Jazmine Sullivan, DJ Diamond Kuts, and Tierra Whack with wardrobe, hair, make-up, and set design elements.

• Short video using recorded footage of models where the artists themselves are the voiceover and a narrative is created through existing audio clips.

• Inspiring upbeat royalty free music that matches the musical styles of the artists: Blues, Neo-Soul, R&B, Hip Hop.

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Implementation

• Exhibit display (Virtual/In-person)

• Social media posts

• Press coverage for project 

• Website update with content post exhibit

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Evaluation 

• Success measurements: testimonials, observation

  • Data analytics of reposts of content on socials

  • Viewer engagement with content in exhibit 

  • Personal feedback and comments 

  • Data analytics of playlist listens and shares